At Writer’s Relief, we’ve done a pretty thorough job discussing the importance of making a good first impression to editors and agents through formatting, following submission guidelines, and a great cover or query letter.

But in a world where everything is going online, Googleability can make or break a career. Agents, editors, and potential fans will Google you out of curiosity. Best to be ready for them!

The very existence of your author website shows that you take your role as a writer seriously. It’s an invitation for anyone who is interested in your work to get to know you better.

This month’s Industry Influencer is John Kremer, the author of 1001 Ways to Market Your Books, editor of the Book Marketing Tip of the Week e-zine, and webmaster of a dozen websites—the most important of which is www.bookmarket.com, a leading resource in book marketing and book promotion. Read John’s advice to new writers trying to reach a broader audience, which social media platform he thinks is most valuable for writers, and how introverted writers can make the most of self-promotion.